As public concern grows regarding issues such as people’s safety, health, and environmental protection, consumers’ demands for ceramic products that come into contact with food are shifting beyond mere economic practicality. Products that offer high quality, health benefits, and environmental safety are becoming key reference points in consumers’ choices of ceramic ware, and market demand for high-quality daily-use ceramics will continue to rise.

Analysis of the 2022 Report on Development Prospects and Market Size Survey for the Daily Ceramic Industry

Household ceramics refer to ceramic products used for food preparation and consumption—such as plates, teacups, cups, and bowls. Our country is the world’s largest producer, consumer, and exporter of household ceramics, and household ceramics have a long and storied history in our nation.

Our country is a global center for ceramic manufacturing and a major ceramic-producing nation. We rank first in the world in both annual production volume and export volume. Ceramic products are also one of our country’s key export commodities that generate foreign exchange earnings. Among these, daily-use ceramics account for 70% of the global market, while decorative art ceramics account for 65%. In our country, the main ceramic-producing regions include Jingdezhen, Gao'an, Fengcheng, Pingxiang, Foshan, Chaozhou, Dehua, Liling, and Zibo.

As the nation’s quality and economic income continue to improve, people’s quality of life and aesthetic sensibilities are steadily rising. Everyday ceramic products are now being treated as works of art, and traditional ceramic styles can no longer meet the aspirations of modern consumers. Therefore, ceramic products must evolve in the directions of morphological diversification, diversification of decorative arts, humanization, advanced technological sophistication, and greater thematic clarity. The design of everyday ceramics is a product of the integration of life, art, and science. Designers must grasp the “human-centered” design philosophy, continuously learn and explore, and create a wide variety of high-quality, artistically valuable everyday ceramic products.

According to the "2021-2026 China Daily-Use Ceramics Industry In-depth Research and Development Trend Forecast Report" released by the China Academy of Industrial Economics,

According to data from China’s customs, in 2021, China’s exports of daily-use ceramics totaled 5.11 million tons, an increase of 870,000 tons compared to the same period in 2020, representing a year-on-year growth of 20.6%. The export value reached 228,688.21 million U.S. dollars, up by 46,748.73 million U.S. dollars from the same period in 2020, marking a year-on-year increase of 25.7%.

The export situation for daily-use ceramics and porcelain remains challenging and unstable. Nevertheless, our country’s exports of daily-use ceramics and porcelain are showing several positive trends: we continue to hold a significant market share in key export markets, and exports to emerging markets are growing relatively rapidly. Although import demand for daily-use ceramics and porcelain is declining in markets such as Europe and the United States, the ceramics and porcelain our country exports are mainly mid- and low-end products that are closely tied to the daily lives of overseas consumers. As consumers in these import markets reduce their spending on mid- and high-end products, there still remains considerable room for demand for our country’s daily-use ceramics and porcelain.

Marketing in the daily-use ceramics industry is a crucial driving force behind its development. Throughout the long-term evolution of this industry, marketing models have continuously evolved and been optimized, significantly influencing the modernization and advancement of the daily-use ceramics sector.

As competition intensifies in the daily-use ceramics industry, countries producing such ceramics are shifting their production focus toward high-end daily-use ceramics—products with strong competitive potential and high profit margins—as well as artistic ceramics that boast cultural depth and an artistic ambiance. Since consumers differ in terms of their living standards, cultural backgrounds, and artistic sensibilities, and since their demand for products is far from uniform, it has become increasingly difficult to meet diverse consumer needs by producing and selling a single product variety in the market.

The future international market for daily-use ceramics will undergo a series of distinct changes, the main features of which are improved product quality, comprehensive functionality, a wide variety of colors and patterns, and innovative designs—indicating that products are moving toward greater diversification. At the same time, distinctive products with functions such as collections and gifts are increasingly loved and welcomed by consumers, and they hold significant market potential.

In the new era, as we carry out marketing activities for the ceramics industry in conjunction with the backdrop of the “Internet Plus” era, we must pay close attention to the impact of the Internet Plus era, actively explore the development of new marketing models, leverage the competitive advantages of marketing for daily-use ceramic products, accelerate the comprehensive development of ceramic product marketing, and strive to generate greater economic benefits in the course of the ceramics industry’s development.

The research report on the daily-use ceramics industry starts from the perspective of national economic and industrial development strategies, analyzes the future direction of policies for daily-use ceramics as well as trends in the development of regulatory and supervisory systems, uncovers the market potential of the daily-use ceramics industry, and, based on in-depth studies of key niche market segments, provides a vivid depiction of multifaceted market changes—including industry scale, industrial structure, regional structure, market competition, and industry profit levels—aiming to clearly define the industry’s development trajectory.